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Going Mobile

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Bobbie Grennier
Bobbie Grennier does Google Search Marketing, My Business/Places Optimization, Google+ Local SEO. Google Local Pro offers Advanced My Business Consulting and Santa Cruz Web Designer, Local SEO, Internet Marketing.
iPhone

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I’m working with more and more of my clients to help them get their websites mobile compatible for a reasonable amount of investment. Because Google Local Pro works with the WordPress platform, it makes the whole process a lot more streamlined and easier to maintain.

Damien Zamora just read an article by Jamie Turner of the 60 Second Marketer that blew me away. Wanted to share some of the highlights with you, because if you’ve ever needed to convince someone that the world has gone mobile, some of these facts ought to do it.

 

Going Mobile

Jamie asked Cory Gaddis at Mobilize Worldwide to gather some essential facts about mobile marketing that everyone should know and these are just a few of what he came up with (along with my thoughts):

  • According to Nielsen, 30 million consumers watch television content via their mobile phones. Makes me wonder why I invested so much in my big-screen HD television at home.
  • Gartner says that by 2013, mobile phones will overtake PCs as the most common Web access device worldwide. Which is a reminder for all those web designers to brush up on their mobile skills if they want to stay in business.
  • Exact Target reports that 16% of smartphone users report that they have made a purchase as a result of a marketing message they received on their phone. 55% purchased as a result of an email they received on their mobile device. Turns out email isn’t dead after all.
  • Nielsen also said that in Q3 2011, teens increased their mobile data consumption by 256% over the prior year. I hope their parents had them on unlimited data plans.
  • Inneractive found that there is a direct correlation between the size of a mobile device’s screen and the click-through rate (CTR) the device yields for mobile advertising. For instance, the iPhone yields a 4.35% CTR with a 3.5″ screen, compared to a 6.61% CTR on the iPad‘s 9.7″ screen.

If this isn’t a bit of incentive to make sure mobile is part of your overall marketing plan, I’m not sure what would be.

This market is exploding and the only thing more exciting than watching it happen is figuring out new ways to take advantage of the opportunities it presents.

Maybe you should consider talking to me about making your website mobile-friendly?!

The FUTURE is here. You online business must be mobile compatible in order not to loose business… unless you can afford to loose business. I know I can’t!

Being mobile ready is part of maintaining your online reputation as a business owner. Google Local Places SEO in Mountain View , California

Build it they will come.
Make it easy and they will click.

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Google+ Local Pro
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Local Shopping Search

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Mobile Local Shopping Search
Bobbie Grennier
Bobbie Grennier does Google Search Marketing, My Business/Places Optimization, Google+ Local SEO. Google Local Pro offers Advanced My Business Consulting and Santa Cruz Web Designer, Local SEO, Internet Marketing.

Wowzers! Your customers are using their mobile devices to shopping locally; 64% of shoppers are using tablets to conduct weekly local searches, while 61% said they use their smartphones. Not only do you need to be ranking for Google Local Search, but your website better be mobile friendly.

This infographic (courtesy of Milo outlines the 5th Annual Local Search Usage study conducted by comScore) highlights search trends among consumers. Retailers like you should use their online presence to increase foot traffic into your brick-and-mortar store(s).

Local Shopping Search – Mobile

Click on the image to enlarge it.

Mobile Local Shopping Search

Tablets & Smartphones in Local Places Searching

NYC payphones get revived as touch-screen tablets. CNET. They are free to access and generate revenue via local advertising. People can use the tablets to get information on local restaurants nearby stores tourist attractions and traffic updates. The booths also provide access to the city’s 311 complaint and more.… NYC payphones get revived as touch-screen tablets CNET

Search Engine Land. Study Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Search Engine Land. Based on a survey of 1,100 US adults the study found that 40 percent of survey respondents used local search daily and that 70 percent of smartphone owners use location-aware mobile apps. It also discovered that consumers who own smartphones tablets Report Identifies Avid Local Search Users 50 of All SearchesStreet Fight. all 11 news articles.… Study Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Search Engine Land

What growing tablet market means for gadget-lovers. Cleburne Times-Review. Analysts expect tablets to be a top gift this year as the appeal of the devices grows to a wider audience looking to move up from e-readers or down from laptops. It will probably be a make-or-break few months for new market entrants including Best and more.… What growing tablet market means for gadget-lovers Cleburne Times-Review

The Stir. 5 Reasons Every Mom Should Buy Herself a Tablet. The Stir. In another life I was one of those people who was all Boo to tablets I like real books And I still do prefer real books. But I couldn’t tell you the last time I had time on my hands to while away the hours perusing my local bookstore. But I do.… 5 Reasons Every Mom Should Buy Herself a Tablet The Stir

Bargain hunters snap up tablets at Computer City sale. Royal Gazette. A sales representative said the line was out the door during the morning as people queued up hoping to get their hands on the hot Apple iPad and other tablets that were selling for 700 to 1,200 but reduced 20 percent for the sale. All of them just.… Bargain hunters snap up tablets at Computer City sale Royal Gazette

Google Local Places SEO in Mountain View , California

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