PageRank is Google’s opinion of the importance of a page based on the incoming links from other sites. PageRank is an important signal, but it’s one of more than 200 Google uses to determine website relevancy. In general, a link from a site is regarded as a vote for the quality of your site.

Google works very hard to make sure that actions on third-party sites do not negatively affect a website. In some circumstances, incoming links can affect Google’s opinion of a page or site. For example, you or a search engine optimizer (SEO) you’ve hired may have built bad links to your site via paid links or other link schemes that violate Google’s quality guidelines. Google recommends that you remove as many spammy or low-quality links from your website as possible.

Google’s disavow backlinks page gives you a nice overview of the process. Like we said, it’s a really nasty and tedious job to do, but we’re more than happy to do it so you don’t have to.

Downside of Google’s Link Disavow Tool

Here’s why you must to hire a professional SEO company like Google Local Pro if you need disavow services. Guess what, you can over do it.

Using Google’s link disavow tool can also have a very negative influence on your website’s Google rankings. Any SEO company that urges you to disavow backlinks in bulk  is not worth their salt. and you will want to reconsider your SEO disavow strategy.

Using the disavow backlinks tool incorrectly will signal to Google that there’s something spammy about your website, which can cause Google to punish your site’s rankings. Plus disavowing good backlinks along with the bad, is throwing the baby out with the bathwater.

As Google’s Eric Kuan said,“Google can assess which links to trust without additional guidance,” so there is no need to inform Google about your low quality backlinks if you don’t have to.

So, when do you know if you have to? Well, that’s what the backlit audit is all about. We do an audit on your website and determine if you even need this disavow service. Most of the time you do not. It’s those website that are under a negative SEO attack by a competitor or those site that hired a fly by night SEO backlinking company to game Google who are now in peril of being reindexed that need this service. Most online businesses won’t need this service or if they do, it is an audit and a small amount of links that need to be addressed.

Remember that using Google’s disavow links tool indicates to Google several things: One, that you know that your website has low quality backlinks. Two, that you are actively using SEO methods to game the search engines. And three, you know that some of these methods might be spammy.

To be quite honest, we at Google Local Pro believe strongly in creating positive strong backlinks for our customer’s websites to offset the ones that are spammy if the website only has minor bad backlinks. We’ve found that to be a better solution to dealing with website’s that have minor backlink damage. But, if the backlink damage is bad enough, then we do recommend the disavowing of those spammy links.

Google Local Pro only uses spam-free search engine optimization methods that play by the search engine’s rules and guidelines. If creating better backlinks interests you, then consider our Backlink Optimization service.

And our final word on this topic: If you’ve been contacted by an SEO company offering to disavow your bad backlinks for you, you probably are victim to them having done a negative SEO attack on your website and then, offering y ou their services to fix it. That’s why you’d want to contact us to do a website audit for you and fix the damage they caused.