Bobbie Grennier does Google Search Marketing, My Business/Places Optimization, Google+ Local SEO. Google Local Pro offers Advanced My Business Consulting and Santa Cruz Web Designer, Local SEO, Internet Marketing.
White Hat SEO
As a Google Local Pro, I use only “white hat” marketing techniques. This term comes from the old time western movies where the bad guys wore black hats, and the good guys wore white hats. Although I know black hat techniques, I prefer the White Hat method due to it’s longevity. Many of the keywords I have worked with have remained in the top 3 rankings for years even after I stopped marketing for them. That’s the power of the natural rankings and my savvy marketing techniques. I’m in it for the long haul, and so are you.
Google+ Local SEO
You don’t need 10 reviews a week on your Google + Places account. In fact you don’t need 10 reviews a month or a quarter there to succeed. Most businesses need to accrue one review every month or two so that at the end of 3 years you will have 30. You need to ultimately get more than 10 so you get Zagat rated. The goal is to put one foot in front of another, keep gaining endorsements across the Internet. In the end, if you run a great business and have loyal customers, you will get your share of reviews at Google.
White Hat Google Local SEO
When you mix the White Hat Marketing techniques with the best Google + Local SEO Marketing strategies, you get a powerful result in the natural rankings of a website. I keep it simple, ethical and a lot of it… that’s the ideology behind my personal Places marketing philosophy. Remember, Google may be frustrating because they are not accountable to any of us and may be difficult to determine what exactly it is they want, but Google is generating 60-90% of your Internet leads. And if you are a Local business, you MUST rank for Google Local to have a thriving business.