Local Capitola California 95010

About living in Capitola, California:

Capitola Village is the place where the locals love to hang out. The homes in Capitola Village sit high atop bluffs that afford them vistas of the whole beach scene. Capitola Village offers its community lots of entertainment and fun events, plus some of the most spectacular ocean and beach views on the Monterey Bay.

Local Capitola California 95010

 

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Google+ Local Pro
. Santa CruzCA95062 USA 
 • (831) 854-7447

Local Aptos California 95003

Local Aptos

About living in Aptos, California:

Aptos (Seascape) should bring to mind amazing ocean vistas and great quality golf. This is a thriving community that enjoys both the Pacific Ocean beaches, their challenging and beautiful 18 hole golf course and the redwoods of the Santa Cruz Mountains. Aptos, California has it all!

Enjoy Nisene Marks State Park‘s 10,000 acres of lush redwood forest, and marvel at Sunset State Beach offering sprawling views of the Monterey Bay Sanctuary.

Local Aptos California 95003

 

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Local Aptos California Schools

Schools in Aptos, California

Top-Rated Aptos Public Schools

 

Local Aptos California Schools

 

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Zip code local search Santa Cruz County California

Zip code local search Santa Cruz County California

Santa Cruz County Zip Code
Aptos 95003
Aromas in San Benito, Monterey,
and Santa Cruz Counties
95004
Ben Lomond 95005
Boulder Creek 95006
Brookdale 95007
Capitola 95010
Davenport 95017
Felton 95018
Freedom 95019
Mount Hermon 95041
Santa Cruz 95060
95062
95065
Scotts Valley 95066
Soquel 95073
Watsonville 95076
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Local Santa Cruz Mountain Wineries

Santa Cruz Mountain Wineries

Santa Cruz CA Red Grapes Vine

Santa Cruz CA Winery

Santa Cruz County offers some of the finest wines in California. There are wine tours available, but with a map and a beautiful sunny day on the coast, it’s a lot of fun to go exploring for yourself… or if we’re house hunting for a wine lover’s lifestyle, we could arrange to view homes in the neighborhood of some of our best wineries. Real estate near the wineries is often some of finest California living we have to offer here on the Monterey Bay.

Local Santa Cruz Mountain Wineries

Here’s a listing of our Santa Cruz, CA local wineries:

FELTON, CA

Andersen VineyardP.O. Box 1117
831/336-3525
Zayante Vineyards420 Old Mount Rd.
831/335-7992
Cordon Creek408/292-6252 or
831/588-2056
Hallcrest Vineyards379 Felton Empire Rd.
831/335-4441

BOULDER CREEK, CA

Ahlgren Vineyard20320 Highway 9
408/338-6071

SCOTTS VALLEY, CA

Roudon-Smith Vineyards2364 Bean Creek Rd.
831/438-1244

SANTA CRUZ, CA

Beauregard VineyardsP.O. Box 2809
831/425-7777
Bonny Doon Vineyard10 Pine Flat Rd.
831/425-3625
Clos Tita Winery4 Kendall Lane
831/439-9235
Pelican Ranch Winery402 Ingalls St.
831/426-6911
Santa Cruz Mtn. Vineyard2300 Jarvis Rd.
831/426-6209
Storrs WineryOld Sash Mill
303 Potrero St. # 35
831/458-5030
Thunder Mountain Winery P.O. Box 3969
831/439-8716

SOQUEL, CA

Bargetto Winery3535 N Main St.
831/475-2258
Crescini WinesP. O. Box 216
Soquel, CA 95073
831/462-1466
Devlin Wine Cellars3801 Park Ave.
831/476-7288
Hunter Hill Vineyard & Winery7099 Glen Haven Road
831/465-9294
Osocalis Distillery5579 Old San Jose Rd.
831/477-1718
Silver Mountain VineyardBox 3636
408/353-2278
Soquel Vineyards8063 Glen Haven Rd.
831/462-9045

 

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Local Santa Cruz County Parks

Santa Cruz County Parks

Here is a list of all Santa Cruz County Parks. Click on the park name for its page with all the park’s information.

Local Santa Cruz County Parks

 

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Local Press Release

Local press release, Dr Z Screening Press Release 2011

Local press release, Press Release

According to Google, 40% of mobile searches are focused on a Local market, and by 2014, mobile internet use will probably overtake desktop internet use. That means that every small business must jump on mobile search optimization. You want to attract and sell to a local audience? Then you need Local Search Optimization.

Local is the New Black

Step One: Evaluate your target audience.

You absolutely must focus on local marketing if you business  includes restaurants, retail shops like dog grooming, salons, health, fitness, etc. That includes all professional services and so on.

If your small business marketing strategy already includes a focus on local optimization, leverage your customer database to mine data and potentially uncover new opportunities.

Customers outside the area of the city; outside of your specific location. In this case, you’d your local optimization efforts to include information relevant to that part of the city and ultimately cultivate new clients.

Step Two: Three steps to the Local search landscape

When uncovering local optimization opportunities, review the Google analytics for your specific local location. You would be looking for:

  1. Broad, competitive phrases where you are not on page one in Google’s natural web search engine. Maybe your site showed up in local results like  “dentist”.
  2. Broad, Geo-Modified phrases like “Santa Cruz dentist”.
  3. Specific, Geo-Modified phrases like “Santa Cruz Westside dentist”.

Step Three: Test Searches

Where is your site ranking for the search terms that send traffic to your website? And, what about those terms that aren’t sending traffic but are relevant?

Try variations including different search engines, mobile vs. desktop, and even do test searches when you are away from your location for a more realistic experience. Also, do this type of search analysis when you are logged out of your Gmail account.

Step Four: What have you got?

  • Keywords where your site is getting traffic, but could benefit from higher visibility.
  • Keywords where your site is not on the search engines natural page one ranking, but should be.

Step Five: Apply Local Optimization

When leveraging the keywords identified in your test searches, you can apply local optimization to the following:

  • Google+ Local (formerly known as Google Places)
    1. Make sure you set up and optimize local listings, which is a critical step in alerting Google to your location(s).
  • Your Website
    1. Identify opportunities to incorporate keywords into the site that represent high-priority phrases. Key pages include: home page, about us, locations and contact us page.
  • Content (Blog Posts, Press Releases and Social Media)
    1. Blog Posts – Create a series of localized content, such as a blog post featuring each location and what makes each one unique.
    2. Press Releases – Localizing your city, MSA, keyword optimization in the post and boiler plate, press releases offer strong local optimization.
    3. Social Media – leverage your blog posts featuring your location(s) within social media content, your customers, new offerings, local video, etc. to create a larger online footprint of locally optimized content.

Step Six: Localize and Measure

Localize whenever you can. Benchmark your current results so you can understand what’s working and what’s not post-optimization.

Here are a few optimized items to measure along the way:

  1. Sales.
  2. Foot Traffic (if appropriate).
  3. Changes or Increases in search engine traffic (keyword referrals).
  4. Search Visibility.
  5. Referrals from Social Media or Press Release Channels.

With mobile searches increasing, and search engines making a more concerted effort to deliver local results across a wide spectrum of keyword-based phrases, you have to start optimizing for local audiences. You need to be doing your fair share of Local Press Releases.

Local Press Release updates….

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Going Mobile

iPhone

iPhone

I’m working with more and more of my clients to help them get their websites mobile compatible for a reasonable amount of investment. Because Google Local Pro works with the WordPress platform, it makes the whole process a lot more streamlined and easier to maintain.

Damien Zamora just read an article by Jamie Turner of the 60 Second Marketer that blew me away. Wanted to share some of the highlights with you, because if you’ve ever needed to convince someone that the world has gone mobile, some of these facts ought to do it.

 

Going Mobile

Jamie asked Cory Gaddis at Mobilize Worldwide to gather some essential facts about mobile marketing that everyone should know and these are just a few of what he came up with (along with my thoughts):

  • According to Nielsen, 30 million consumers watch television content via their mobile phonesMakes me wonder why I invested so much in my big-screen HD television at home.
  • Gartner says that by 2013, mobile phones will overtake PCs as the most common Web access device worldwide. Which is a reminder for all those web designers to brush up on their mobile skills if they want to stay in business.
  • Exact Target reports that 16% of smartphone users report that they have made a purchase as a result of a marketing message they received on their phone. 55% purchased as a result of an email they received on their mobile deviceTurns out email isn’t dead after all.
  • Nielsen also said that in Q3 2011, teens increased their mobile data consumption by 256% over the prior year. I hope their parents had them on unlimited data plans.
  • Inneractive found that there is a direct correlation between the size of a mobile device’s screen and the click-through rate (CTR) the device yields for mobile advertising. For instance, the iPhone yields a 4.35% CTR with a 3.5″ screen, compared to a 6.61% CTR on the iPad‘s 9.7″ screen.

If this isn’t a bit of incentive to make sure mobile is part of your overall marketing plan, I’m not sure what would be.

This market is exploding and the only thing more exciting than watching it happen is figuring out new ways to take advantage of the opportunities it presents.

Maybe you should consider talking to me about making your website mobile-friendly?!

The FUTURE is here. You online business must be mobile compatible in order not to loose business… unless you can afford to loose business. I know I can’t!

Being mobile ready is part of maintaining your online reputation as a business owner. Google Local Places SEO in Guangzhou , Guangdong

Build it they will come.
Make it easy and they will click.

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Local Shopping Search

Mobile Local Shopping Search

Wowzers! Your customers are using their mobile devices to shopping locally; 64% of shoppers are using tablets to conduct weekly local searches, while 61% said they use their smartphones. Not only do you need to be ranking for Google Local Search, but your website better be mobile friendly.

This infographic (courtesy of Milo outlines the 5th Annual Local Search Usage study conducted by comScore) highlights search trends among consumers. Retailers like you should use their online presence to increase foot traffic into your brick-and-mortar store(s).

Local Shopping Search – Mobile

Click on the image to enlarge it.

Mobile Local Shopping Search

Tablets & Smartphones in Local Places Searching

NYC payphones get revived as touch-screen tablets. CNET. They are free to access and generate revenue via local advertising. People can use the tablets to get information on local restaurants nearby stores tourist attractions and traffic updates. The booths also provide access to the city’s 311 complaint and more.… NYC payphones get revived as touch-screen tablets CNET

Search Engine Land. Study Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Search Engine Land. Based on a survey of 1,100 US adults the study found that 40 percent of survey respondents used local search daily and that 70 percent of smartphone owners use location-aware mobile apps. It also discovered that consumers who own smartphones tablets Report Identifies Avid Local Search Users 50 of All SearchesStreet Fight. all 11 news articles.… Study Consumers Who Own Smartphones And Tablets Do Average Of 21 Local Search Engine Land

What growing tablet market means for gadget-lovers. Cleburne Times-Review. Analysts expect tablets to be a top gift this year as the appeal of the devices grows to a wider audience looking to move up from e-readers or down from laptops. It will probably be a make-or-break few months for new market entrants including Best and more.… What growing tablet market means for gadget-lovers Cleburne Times-Review

The Stir. 5 Reasons Every Mom Should Buy Herself a Tablet. The Stir. In another life I was one of those people who was all Boo to tablets I like real books And I still do prefer real books. But I couldn’t tell you the last time I had time on my hands to while away the hours perusing my local bookstore. But I do.… 5 Reasons Every Mom Should Buy Herself a Tablet The Stir

Bargain hunters snap up tablets at Computer City sale. Royal Gazette. A sales representative said the line was out the door during the morning as people queued up hoping to get their hands on the hot Apple iPad and other tablets that were selling for 700 to 1,200 but reduced 20 percent for the sale. All of them just.… Bargain hunters snap up tablets at Computer City sale Royal Gazette

Google Local Places SEO in Guangzhou , Guangdong

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Google Drive new home for Google Docs

Hi,
We’re writing to let you know about important changes to Google Docs.
Google Drive is the new home for Google Docs
This means the files that you own and the files that have been shared with you will now be available in Drive, and you can access them anytime at drive.google.com.You can still do everything you could before, like create, share and collaborate with Google documents, spreadsheets and presentations. Now, you can access your stuff anywhere, find files faster, and work with more web apps.

 Google Drive new home for Google Docs

 ————————————————————————————————————

Access your stuff anywhere.
With Drive, all your stuff is in the cloud, so you can access it wherever you are. And with the Drive desktop and mobile apps, it’s much easier to upload and sync your files across all your devices. Drive is available for Mac, PC, Android, iPhone & iPad devices.
  Find files faster.
Look for files by keyword and Drive searches everything — even text within scanned documents or images without any text at all. Drive also comes with a simplified navigation to help you better organize your files, and there’s a new grid view to help you see thumbnails at a glance. Learn more about the new look and how to find your files.
  Beyond Google Docs,
Drive now works with other web apps.
Google Docs are now stored in Google Drive, so you can continue to work with others in real time on documents, spreadsheets and presentations. Plus, Drive is integrated with a growing number of third-party apps, so you can do things like send faxes, edit videos and create website mockups all in one place.
On behalf of files everywhere,
The Google Drive team

Google Local Places SEO in Guangzhou , Guangdong

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