Bobbie Grennier does Google Search Marketing, My Business/Places Optimization, Google+ Local SEO. Google Local Pro offers Advanced My Business Consulting and Santa Cruz Web Designer, Local SEO, Internet Marketing.
Google+ is evolving and one of the best features to emerge is the use of hashtags. The obvious question for someone new to hashtags is what are they?
Google defines hashtag as a word or a phrase (without spaces) preceded by the # symbol — for example, #Cooking – that helps people find and join conversations about a particular topic. If you click on a hashtag, it will show you the related content that others who have also used the hashtag. That makes it a great way to find content by topic. It’s also a great way to create a “buzz culture” #buzzculture about a topic you want other to talk about as well.
How to use Hashtags in your G+ Posts
Use hashtags by typing them somewhere within the text of your post. Here are some examples:
- I just learned about these great #VeganCooking tips.
- #Mondays are the worst. #SleepDeprived #SoMuchToDo but your #GoogleLocalPro is already hard at work.
Hashtags you use in your Google+ posts may also appear at the top of your post as related hashtags. You can use them in the post as well like I did above. A lot of people use them at the end of the post like they do on Twitter.
Hashtags appearing at the top of a post are related to the post’s content. Clicking on a hashtag will let you explore related posts.
Hashtags with gray coloring are those used by the author of the post while hashtags with blue coloring are added by Google based on the content of the post. Related hashtags help posts get discovered and build conversations around the content of that post.
That’s a brief overview of how to use hashtags on Google+. So, next time you log into your G+ account and post, make sure you add at least one hashtag to help others find your awesome posts.
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